WPAi Bonfire 3.16.1

Bonfire serves as a unified repository for your organization's data, effortlessly integrating consumer data, models, and survey data. An array of interactive dashboards empowers you to retrieve and manipulate data, explore available segments, acquire new models and segments on the fly, and export data for tailored audiences.

The Arsenal feature within Bonfire enables seamless data search and deployment. The advanced query builder supports "any/all" logic to craft and refine segments using available data. Bonfire empowers you to stay in command by facilitating data updates, intelligence enrichment, and informed decision-making.

Besides data accessibility, Bonfire facilitates access to additional models and audience segments from WPAi's Data Dictionary. Users can instantaneously leverage any of the three billion data points by purchasing them via credit card and incorporating them into Arsenal.

Simply put, Bonfire provides unparalleled intelligence that can give your cause or initiative the competitive advantage it needs to prosper.

Demographics:

• The Demographics section on your Dashboard offers a comprehensive overview of your data segment. Hovering over any bar reveals a count of various demographics within your region.

Top Scores:

• Derived from a selection of national issue models, Top Scores aid in fine-tuning your messaging and serve as a primary resource for crafting targeted communications.

Turnout:

• If you prioritize gauging an individual's likelihood to vote, the Turnout Likelihood section on your Dashboard is the place to be. It allows you to quickly gauge the concentration of probable voters for precise targeting.